The Avoka Group

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Be less distracted, less stressed, and get more done.

The most commonly cited source of stress for our clients is not having enough time for the important and strategic work they value. They know they should be spending their time differently, and yet they don’t. Sound familiar?

What if I told you the solution is simple, but not easy.

The solution is to make choices through the lens of your ranked values.

Here is what we mean.

Even our clients, who have done the hard work of self-reflection and have defined and ranked their personal and/or company values, still need help working through what they feel are conflicting priorities or obligations such as:

  1. How do we decide which is more important? Delivering great service for clients or selling new work?

  2. How do I say "no" to someone asking for my help without making them or myself feel bad?

  3. How to I justify spending time on a new strategic idea when there is so much to do now?

  4. What if I invest in a new product and it does not sell?

  5. How can I balance providing for my family with also being present?

The answers to these and other trade-offs depend on how you have ranked these values and goals and how you apply them in real life. If your company values Innovation above all else, then the answers to #3 and #4 become simple. 

Leaders and organizations who spend the time to prioritize and rank their values and goals and build a decision process that uses them to evaluate choices can drive targeted action and achieve greater results with less conflict.

The clearer you are on values and goals, the less distracted you will be by endless options, and the stress you feel trying to do it all will start to dissipate.


To help you achieve this, we have developed a tailored workshop called Rank Your Goals For Greater Results to guide you through the process of identifying and ranking these values and goals with follow on actions to help you stay focused. Contact us today to find out how it can work for you.